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Power Grip Primer to get prime time coverage.
February 4, 2023
By: TOM BRANNA
Editor
ELF Cosmetics is already the No. 1 Gen Z makeup brand, according to Kyra’s 2022 Gen Z State of the Beauty Report. Now the brand is going after an even bigger audience. ELF purchased advertising time on Super Bowl LVII, which promises to be the most-watched broadcast in the US this year. The 30 second spot, which airs in the second quarter, will highlight Power Grip Primer. The advertisement was developed by White Lotus creator Mike White. Director and actress Maggie Carey directed the spot i...
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